E-commerce
Planning for e-commerce
What to consider when setting up e-commerce systems in your business
Create an online shop
The key issues to consider when creating an online shop
Search engine optimisation
Learn how to use search engine optimisation to improve your website's ranking on search engine results pages
Pay per click advertising
How to use pay per click so that users will click through to your website when they seek your products online
Accepting online payments
How online payments work and how to set up a payment facility
Fulfilling online orders
The main issues to consider when delivering products to online customers once a purchase has been made
E-commerce and the law
Regulations you need to comply with when undertaking e-commerce and e-marketing activities
Develop an e-marketing plan
What are the key components of an e-marketing plan and what benefits can such a plan deliver to your business
Generate business from your e-marketing plan
Develop your e-marketing plan to improve existing customer relationships, attract new customers and boost sales
Web 2.0: a guide for business
How you can make the most of the changing internet to benefit your business
Get the right social media for your business
This interactive tool can help you decide which options are best for your business and how you should use them to talk to your customers
Online business networking and social networking
How to use online business networking and social media to develop your business
Securing your e-commerce systems
What the security threats to your IT systems might be and advice on how to tackle them
Benefits of intranets and extranets
What benefits can intranets and extranets deliver to your business
E-marketplaces, online auctions and exchanges
Understand what e-marketplaces are and decide if they are appropriate for your business
Common e-commerce pitfalls
Common factors that result in e-commerce systems not achieving their full potential or failing completely
Managing risk in e-commerce
Understand what risk management is and why it is important in an e-commerce environment
Measuring your online marketing
How to accurately measure your online marketing activity and maximise its effectiveness
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